“Thoughtful Ramblings” is a feature where we discuss bookish subjects. These posts are just our own thoughts about certain topics that may get us hot under the collar and we need a good rant or just things we want to share with fellow bloggers and readers.

Blog Promotion – Yay or Nay?

I have seen a few posts round the blogosphere poo-pooing blog promotion. I must say I find this puzzling. I set up my blog for myself, yes, and I only blog because I want to and not because I have to, but what is the point of having a blog if nobody reads it because they don’t know my blog exists?

I also think, that by accepting review copies from publishers and authors, and by having authors on my blog for interviews or guest posts, it’s only right to publicise the fact. I don’t see it as my duty, as I will do what I want, it’s my blog after all and a hobby at that, but I do think it’s respectful. It costs money to send out books and it’s takes up an authors time to answer my questions or write a post, so I think it’s only fair that I put in some effort to promote them. To me, it’s the least I can do! Of course, if you don’t want to receive books for review or have authors as guests on your blog and are happy blogging in quiet obscurity, then I can totally understand why you wouldn’t want to, or see a need to, self-promote.

But I’m not ashamed to say that I do! I love blogging and I love getting lots of visitors and comments. I check my stats on a regular basis to see how many visitors and hits I’ve had to my blog, I see it as almost part of my blog maintenance – yes, I am a little bit sad ;) But running my blog is a lot of hard work, as I am sure it is for most bloggers, and it can also be very time consuming. So, to think that I may be doing all of this for just a few readers a week would be disappointing to me. If I don’t have readers, then I find it difficult to see the point.

I also Twitter a fair amount, which I use as my main place to let my readers and followers know what’s up on my blog. It’s also a great way for me to connect with other book bloggers and authors and chat with like-minded people. I have read posts from bloggers who hate RT’s so I probably irritate the hell out of them with my 3-4 retweets a day, but to be honest RT’s don’t bother me at all.

Personally, I don’t see a problem with self-promotion and I find it difficult to understand why others do. I promote my blog and I always will. I also like to see what other bloggers have posted on their site, so it’s great that they promote theirs. I think it’s all part of what I do, but this is just my opinion after all. A blogger should run their blog as they see fit. But I don’t question why a book blogger doesn’t promote, so why should others question why I do.

Of course there is a simple solution – if you don’t like the blog, don’t read it. If you don’t like the promotional tweets, unfollow – simples ;)

So, what do you think? Do you see blog promotion as a positive aspect to blogging or do you steer clear altogether?

Tagged with

Carolyn

Carolyn created Book Chick City in July 2009 due to her love of books. A Brit chick obsessed with zombies, kick-arse chicks and sexy heroes. She's also seriously addicted to chocolate, shopping, and speciality teas (Teapigs anyone?). Her favourite genres are Urban Fantasy, Romance and Zombie Lit... Brrraaaaiiinnnnsss!

71 Comments


Dot April 20, 2010 at 8:20 am

I have to say that I completely agree!! There's been so much talk about what should and shouldn't be done in the world of blogging recently. Even though the vast majority of us make our blogs public, they are still a personal way of expressing our views and opinions about the books we have read. As you said if people don't like what you do on your blog or the way in which you publicise it then they should just stop reading it!

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Nymeth April 20, 2010 at 8:22 am

I think your final sentences say it all. Blog and let blog is my motto :P

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thelittlereader.net April 20, 2010 at 8:28 am

yes, very simples! i agree 100%.

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Leanna (Daisy Chain Books) April 20, 2010 at 8:37 am

I haven't been blogging long, but have been promoting my blog all the way! I've noticed a few blog posts which look down on this, but I agree with your point that it's my blog, and this is how I want to proceed with it. I blog for myself and because I love reading, but I also love shiny new comments and followers! I don't see why anyone should have a problem with that at all.

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Book Chick City April 20, 2010 at 8:43 am

Dot – Absolutely! I get very annoyed with others telling me what I should and should not do – It's MY blog. I wouldn't dare tell others how they should run their blog, it's just rude!



Nymeth – Yes, I agree! *Blog and let blog* Love it!



LittleReader – Hehe, it is simple isn't it. If I don't like what someone is saying it's very easy just to switch off – don't read blog, don't follow tweets :)

Leanna – To be honest, I think most bloggers do love getting lots of comments and visitors to their blogs, but for some reason it's a bit of a taboo subject. I do get miffed when certain bloggers look down on others who do promote their blogs, there's absolutely nothing wrong with it IMO! I hope you are enjoying your blogging so far! :)

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Leanna (Daisy Chain Books) April 20, 2010 at 8:44 am

I'm enjoying it lots, thanks!

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Mardel April 20, 2010 at 8:47 am

I don't promote my own blog. But it's not because I think it's "crass", or "ugly american-esque" but because basically, I'm a shy person who hates to meet people (because I feel so damned self conscience) and was brought up not to bring attention to myself.

I sometime wish I wasn't brought up like that, because it gets in the way of just letting loose and enjoying myself, trying to stay quiet and un-noticed. I think I was meant to be a little more noticeable because at odd times I will do something odd.

I also wonder what anybody could find interesting about what I right or think.

On the other hand I don't care if other people promote their blogs. It's fun for me to read other blogs, and find out about more blogs. I like entering contests for books that interest me (I don't enter everysingle contest I see, like I've noticed a lot of) and I like following other blogs, even though I rarely comment on them – because of that whole "no one cares what I think thing".

Sometimes I wonder why I even started my own blog, it's so out of character for me, but there it is and I actually have a few followers -which surprises the hell out of me.

So, promote away. As long as your comfortable doing it, don't let other people make you feel off about it. As long as you're not being cruel to people online, why should it matter? Why should it matter to other bloggers? It vaguely reminds me of people trying to say certain books shouldn't be read by certain age groups, etc. Then again, it's their opinion (even though they obviously have the wrong opinion – haha)

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Ines April 20, 2010 at 9:01 am

I also agree with everything you said.
I write because I want to and it's fun to interact with readers which of course won'tbe there if you don't rpomote your blog. It's quite simple. And if you don't want any readers, well, you can always use a notebook and write there. I believe the whole purpose of blogging is to let other (like) minded discuss around a topic they all relate to.

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Leontine April 20, 2010 at 9:46 am

I've read many opinion blogposts and isn't it many times at the core; Each and everyone should blog the way they want too but

Giveaway's, interviews, author guest blogpost, reviews popping up at the same time, give your blog your personal voice instead of being a PR creature etc. It seems there's always a yay or a nay camp and last year I really tried to "blog right" but that isn't the way, for any of us IMO. You blog the way you want to, if this includes self-promoting, so be it. I promote my blog too because like you said, a giveaway cost money, a guest blog takes time, sending a review copy is a lot of money for author or publisher and I think if a blog owner promotes such a feature it is a courtesy to the author/guestblogger to get as much exposure and thereby perhaps a wonderful active post with a nice interaction.

I think blog promotion on such networks as twitter is a good word of mouth tool if used with a little moderation. I've had a few peeps who actually would link their post/giveaway/interview 5-6-7 times an hour, that is a bit too much IMO and like you said, I stopped following, simple as that. RT-ing with Twitter is something that goes along with the territory, don't ask me to RT one post/link several times an hour but I will RT if I'm in front of pc/tweetdeck.

So yes, I think blog promotion is something worthwhile & positive to use, if it is only to find your kind of crowd who enjoy your posts :)

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Rhiana April 20, 2010 at 9:53 am

Well being a pretty new blogger I've been a bit puzzled by some of these posts looking down on those who promote their blogs. I already wrote reviews elsewhere and so decided to start my own blog. I didn't really understand how huge blogging was when I first started out, and I love the community and wanted to get involved, and so of course I promoted my blog…how else would anyone know it was there? It seems to me that there is a little bit of hypocrisy going on, as surely those against promoting blogs have done so themselves at some point?

I want people to read my blog and for that reason I promote it. If you just want to quietly blog away to yourself then that's ok and possible too. Like you say, let everyone get on with things in their own way and if you don't like a particular blog don't read or follow it, if you don't like their tweets…don't follow them on twitter.

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prophecygirl April 20, 2010 at 10:37 am

I say yay! I personally don't see anything wrong with it, and like you said, sending books out/blogging takes time, and it would be a shame to let it go unnoticed.

The only thing I don't do is retweet my links more than once after my Twitterfeed – it doesn't really bother me, I just don't want to annoy anyone. And I usually forget, lol.

Great post – to each their own :)

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Erotic Horizon April 20, 2010 at 10:41 am

I totally agree with you..

Even from someone who dont self promote, because I dont do review requests or author promo or giveaways…

But as you said if you have a blog and is going that route – of course I expect any and every blogger to self promo..

What's the point otherwise of having these things on your site…

There can be overkill as Leontine mention – but we all have the option of opting out…..

So carry on as you were my dear and all the others – Well said…

E.H>

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Book Chick City April 20, 2010 at 11:03 am

Mardel – Well, I'm British and I don't see a problem with promoting your own blog, I don't think it's an American-esque thing to do either, there's lots of bloggers from different countries around the world who promote their blogs. It's nice to hear that although you don't do it yourself you don't see a problem with others doing to either :)

Ines – What a great point! "If you don't want any readers, well, you can always use a notebook and write there" I also believe the purpose of blogging is to chat about books and book-related things. I love it, it's fun! :)

Leontine – I hope my 3-4 tweets a day about my posts is not excessive, I don't think so as I have many readers from all around the world in different time zones, but I agree that there can be overkill in promoting your blog and 7 tweets every hour is a bit much IMO too.

Rhiana – I agree with the hypocrisy bit. People who look down on promotion are actually doing it themselves just by tweeting about their posts. I don't know why people can't be left alone to blog how they want to.

Jenny – Exactly – each to their own! :)

EH – Yes, you've captured my point exactly "we always have the option of opting out" and that's why I get miffed at certain bloggers who belittle others because they blog a different way to them – if they don't like it then just don't read/follow. As I mentioned to Leontine above, I do agree that there can be overkill but I think most of us who do promote do it within reason :)

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Leontine April 20, 2010 at 11:26 am

@BCC – I too keep notion of the time zones around the world regarding Twitter promo, we're already long up and at it when the US still has to wake up and so forth with Australia etc. So it doesn't bother me if I see a tweet link repeated during the day :) And finally I want to say that I've found lots of books, incredible people and their blogs via promoting and I find the different blogging styles are kind of someone's calling card!

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Chloe (Chicklitreviews.com) April 20, 2010 at 12:28 pm

What's the point in blogging if no one reads it? Companies advertise themselves on the telly and radio etc so why can't bloggers use the tools at our disposal to make ourselves more known? I can't fathom why people would have a problem with bloggers promoting themselves, they are probably the people who makes arguments just for the sake of it.

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Laura Summers April 20, 2010 at 12:47 pm

What a really interesting post and debate :)

I have to say I'm baffled, why would you take the care and time to write a good blog and not promote it? (Please don't think I'm having a go at you if you choose not to, this is just my opinion).

Obviously the way you go about promoting is important, and if you take Twitter as an example I am much more likely to engage with a blogger and read a blog of someone who includes personal content and bothers to reply to me.

But, blogging is about engaging with people who share the same interests as you. When you write a blog you express an opinion and for me I'm delighted to hear what other people say – even if they don't always agree. It's great to discuss, debate and learn.

But if people don't read your blog and you don't tell them it's there or prompt them to visit that day how will that happen?

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Hagelrat April 20, 2010 at 12:58 pm

Well I push the blog every chance I get. I can hardly get the word out about the authors I love if I sit quietly and don't tell anyone.
So yeah if you friend me on facebook or follow me on twitter expect random and pointless conversation and updates about Un:Bound. If that offends unfollow me, no worries, I won't hunt you down and demand an explanation.

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ediFanoB April 20, 2010 at 1:07 pm

Everything has been said and I agree.
I started my new blog two weeks ago and of course I promote my blog. How else should people get to know that there is a new blog?

I love especially fantasy books and like to share my love.

So I will be shameless and and tell you this is my new blog: Edi's Book Lighthouse

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Helen's Book Blog April 20, 2010 at 1:13 pm

I've always been a bit confused by people who complain about a specific blog or blog tendency. As you say, if you don't like it, unsubscribe or don't read a particular blog. By virtue of blogging or tweeting we're self-promoting, it's the nature of the things.

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Kaye April 20, 2010 at 1:22 pm

What's interesting about some discussions on blogging is that you get viewpoints you might never have thought about. Last year there were several spirited discussions about posting awards. It boggled my mind what some people thought. As for this topic, it amazes me that people would mind others promoting their blog. Like you said, if an author takes the time to do a guest post, the host blogger should do everything possible to get the word out. It's only fair to the author.

I like Nymeth's motto: Blog and let blog! That's perfect.

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Moonsanity April 20, 2010 at 1:32 pm

Hmmm…I hadn't heard this yet. To me it's like seeing the article about a pizza place in your area stating it went out of business and you say to yourself "Geesh, I didn't even know about them! I never saw an ad or heard anything about their pizza." If we don't let people know that our blogs are there, how will they know to visit?

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Sabrina M. April 20, 2010 at 1:52 pm

I think part of blogging is promoting your blog and get people interested in it.
I also write about my favourite books and publish my own reviews and naturally I want people to read them.

I love reading your updates and tweets on facebook and they don't annoy me at all.

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Jenni @ Falling Off The Shelf April 20, 2010 at 2:07 pm

You most certainly should self-promote! I do as well, and there is nothing wrong with that. You are completely right, these authors and publishers come to us so we can express our opinions about their products, and if we don't promote that it, how will the word get out?

You said it perfectly, don't like it, don't read it! I personally love it, it's been a good (and oh so cluttering) thing to read so many great blogs out there. I've gotten so many books added to my TBR pile, and have actually started to expand my reading horizons.

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Book Chick City April 20, 2010 at 2:19 pm

Leontine – Me too! I've discovered lots of books/authors by someone's tweet and I also enjoy the different styles in blogging, makes blogs a lot more interesting! I agree, it is like someone's calling card – great way to put it :)

Chloe – I'm not sure why blog promotion offends other so much – I think it's fine to tweet about blog posts etc.

Laura – Thanks! It baffles me too! I have also 'met' bloggers via Twitter and due to the amount of blogs out there probably wouldn't have come across their blog without twitter.

Hagelrat – Hehe – Love your honesty! And I agree wholeheartedly :D

EdiFanoB – Exactly, promoting your own blog shouldn't be frowned upon! I will also let you promote your blog in my comments, but only this once ;)

Helen – It is confusing isn't it – and I agree it is the nature of blogging, for me anyway.

Kaye – Nymeth's motto is great! "Blog and let blog!* Fab! :D

Moonsanity – I like your pizza analogy ;)

Sabrina – I agree. I think if a blogger reviews books etc then surely they want others to read their reviews? I don't see the point if there are no readers. And thanks, I'm glad my updates don't annoy you! :)

Jenni – Yes, it's been great for me too – I love reading posts, tweets, facebook status etc and I don't see that there is a problem with it. I've added lots of books to my tbr list too and most have come from bloggers twittering and promoting their reviews.

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AliseOnLife April 20, 2010 at 2:25 pm

It seems to me that there is a confusion between promoting the person behind the blog, and promoting the actual blog content.

Every person that starts a blog does it for some reason. So, I don't see anything wrong with tweeting about what I write on my blog. I am inviting other people who might be interested in the content that I post to engage in a discussion. Or even hoping to give suggestions to people who might want direction.

And if bloggers think they are not self-promoting, think about that Google Friend Connect that they have on their page. That's promoting. Think about the link connected to their name, when they leave comments on another blog. That's promoting.

Anything that allows a reader or another blogger to access your own blog is ultimately promotion. It's all about sharing, and I don't find anything wrong with that.

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~Jennifer~ April 20, 2010 at 2:25 pm

I'm not sure why self-promotion bothers people so much. It's not exactly like we're cold calling these people. The read the blogs or follow on twitter by their own choice. That is, literally, signing up to get more information about what I read and think.

Anyone who has ever guest posted on another site has self-promoted as well. Some may think of it as helping out a blogging buddy, but in reality it's showing your content to a group of prospective readers in the hopes they chose to check out your blog. Kind of like a commercial. And there's nothing wrong with that.

The big blogs (not just book blogs, but tin the entire world o' blogs) self promote. How do you think they found those first zillion readers? They may not do it now, but they don't have to. They have readers that will promote for them. But only because they promoted themselves in the beginning.

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Serena April 20, 2010 at 2:35 pm

Blog and let blog is exactly what I said this month on my interview for That's How I Blog. I think its funny that because other bloggers do things different than us or that we don't personally believe it that makes them "bad."

Most of us started blogging for personal enjoyment and wanted to get readers who enjoyed our reviews, thoughts, etc. Why not promote? If a reader doesn't like self-promotion, unsubscribe. No biggie.

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mountie9 April 20, 2010 at 2:54 pm

Keep on promoting I say! I do and I find nothing wrong with it all. Why bother blogging if no one is going to read and the internet is a big place, if you don't promote people are just not going to find you. Just ignore the people who complain, you cannot please everyone and you shouldn't try

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Raspberry April 20, 2010 at 3:25 pm

I agree with you – it all depends on why you're blogging.
I always wish people 'followed' me because they like my blog, not because it gives them an extra point for a giveaway…which is incidentally why we all start following blogs in the first place. And I'm kind of in that gray area where I have one or two authors that have sent me arcs, but never enough to actually have a What's in my Mailbox post, so…promotion can be difficult because of that…
at any rate, I'm babbling. :)

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luv46kdz April 20, 2010 at 3:41 pm

What's wrong with promoting your blog? Go for it. I have 2 blogs and I love telling others about them. I wish everyone who visited left comments. There is nothing wrong about shouting to the rooftops about your blog! Yours is wonderful, keep it up :)

Paula
My Blog

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Book Chick City April 20, 2010 at 4:01 pm

Alise – How does one promote the 'person behind the blog' I'm unclear about what you mean there. But I do agree that most of what we do as blogging is some form of self-promotion :)

Jennifer – I'm not sure either and I like what you said about 'cold-calling' it is their choice to follow or not. Precisely my point.

Serena – Exactly – no biggie :)

Mountie9 – There are many blogs out there and if I didn't promote what was on my blog then I probably wouldn't get any readers LOL And I like my readers :)

Raspberry – I love telling people about my blog too, and the books I review, and the authors I have as guests. Sometimes I honestly can't believe I've interviewed authors, it's a real thrill and a pleasure :)

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Juju at Tales of Whimsy.com April 20, 2010 at 4:07 pm

Amen sister!

Without promoting you don't get any new readers.

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Fiction Vixen April 20, 2010 at 4:40 pm

Who's complaining about promotion? Huh? *deep breath* I agree, blog and let blog.

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Dark Angel Reviewws April 20, 2010 at 4:41 pm

Geesh, of course, you're proud of your blog! Of course, you want people to read it. Of course, you should promote it because you're offering other people insightful info. ;-)

Just my two cents…

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AliseOnLife April 20, 2010 at 4:45 pm

@BookChickCity: When I say that, I mean that "self-promotion" is not a wholely accurate phrase for what book bloggers do when they participate in tweeting or other social networks to advertise their blog.

The promotion has to do with the content that they post on their blog, even if it does relate to the opinion of the blogger.

When I tweet about a review I have posted on my blog, I am inviting someone to share in my observations, but it's still about THE BOOK.

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Julie--I am Reading Without Restraint! April 20, 2010 at 4:54 pm

Here here! I am in total agreement with you. How would anyone know about your blog if you didn't promote it? It kind of seems like a no-brainer to me. And well said–if you don't like it, don't read it or follow it!

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Book Chick City April 20, 2010 at 5:05 pm

Juju – Exactly! :)

FV – It's not to me personally, just blog posts I've seen around generally. Just miffed me a little LOL

Dark Angel – I am proud of my blog and work very hard, so I agree, of course I will promote it and my posts.

Alise – Oh I see – I understand now and yes I see your point. When I tweet regarding my blog, generally it is about book reviews, author interviews etc. I do have the occasional personal post or discussion post such as this one, which I also tweet about, but I think that fine too :)

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Anna April 20, 2010 at 5:15 pm

When I have reviews, contests and author guest blogging/interviews I do spread the links around to places like twitter, facebook and book blogs on ning.

I say it's your blog, you should do what you want. Don't let anyone tell you how to run it.

:))

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The Book Whisperer April 20, 2010 at 5:25 pm

Pah! Some people are never happy are they? I personally don't believe that you have to answer to anyone! It's your blog, if people don't want to read it they don't have to and like you say they can unfollow you on twitter too.

I am like you – I blog because I love talking about books. Books are my hobby, my passion and I want to tell the world about them. I love getting visitors and comments but it's not about how popular I am (or am not) it's about hearing from like-minded people who have the same passion as I do. I don't tend to go overboard on the tweets and RT's etc but I'm not afraid to either (it's usually time restraint that stops me more than anything else).

Ignore them hun, do what makes YOU happy, not them.

Boof

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Mary (The Sweet Bookshelf) April 20, 2010 at 6:55 pm

The whole point of a blog is some form of self promotion. We are saying, "I have something to say! Listen to me!" That is what is so appealing about blogging. Free Speech! Everyone wants to share a part of themselves, and blogging does that.

I wish I had more time to promote my blog! My full time job gets in the way…ugg.

You should do a post about HOW to Promote Your Blog. You've been so successful! You sure know how it's done!!

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Melissa April 20, 2010 at 7:18 pm

The whole thing about twitter promotion usually stems from when the person came to twitter. It has become a promotion tool and wasn't that way from the start. So, some people are very upset at this happening. So, that is why I have specific twitter accounts for specific things (only 2 really). That way, people who don't mind RTs are usually in my book one and those that hate it are in my other twitter account. :)

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Zoë.Bestel April 20, 2010 at 8:08 pm

Not being offensive to any of the people who do hate re-tweets or blog publicity, but what can we do without them. Our whole blog falls apart, No in-come comments or followers and the blog goes down the drain. As you say, there is simply no point in blogging if there is no-one to blog to…or about for that matter.

They should not complain about it, because how exactly are THEY going to get more comments or followers? If they re-tweet or promote they are totally going back on their word.

They will just ahve to put up with the links and re-tweets, Life ain't simple so…

Zoë xoxo

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fantasylover12001 April 20, 2010 at 8:38 pm

I'm a little surprised people have an issue with self promotion to begin with, especially bloggers. Because um…without self promotion people wouldn't know the blog exists. They probably had to self promote themselves in the beginning like I am myself right now. I will say getting obvious messages like "check out my blog" when it's obvious that person didn't even read the post is kind of annoying but other then that, I say let people do what they want with their blogs. If they want to self promote so be it. Last I checked it was a free internet and there were no rules against it.

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Kait Nolan April 20, 2010 at 8:42 pm

As you say, without readers, why blog
? Actually, without readers it's journaling, which is something else entirely. I don't find your promotional tactics annoying in the least (I follow you on Twitter :D ).

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Michelle (Red Headed Book Child) April 20, 2010 at 9:08 pm

It all boils down to doing what you want with your own blog. If you want to blog away and could care less about who reads it or not, then fine. if you want to promote the heck out of yourself and read and review a ton of books that's great!
I read the blogs I want. Yes, i can not keep up with a lot of them that post multiple times a day but I read what i can and what interests me.
I want to write sincere, thoughtful reviews; whether the book is off my shelf or sent to me by a publisher or author. Those are generally the types of blogs I like to read and comment on.
It's your blog, do with it what you will!

Amen!
Michelle

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misskallie2000 April 20, 2010 at 10:24 pm

I enjoy one blog introducing me to a new blog. I have found some great blogs this way. I don't see anything wrong with it but to each his own. Those who don't want or agree to this just don't follow that blog..
All you bloggers are great and I enjoy so many of your blogs.

misskallie2000 at yahoo dot com

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iluvhersheys_andbooks April 20, 2010 at 10:38 pm

I don't know why anybody would find blog promoting negitive. I mean it is kind of like what bloggers do for books we like. We promote our favorite books, or authors. They work hard for the novels they write and they would like as much people as possibly to enjoy what they put so much work into, same with blogging!!! gREAT POST!!!

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A April 20, 2010 at 10:44 pm

Hi everyone,

Book Chick City has hit on something really worthwhile here. I've recently written a post about '5 Things I've Learned From Book Blogging' (which you are free to use on your own blog).

A few people commented and said that it wasn't important to them to be successful bloggers (i.e. to make your blog look professional). I was a little taken aback by this. Promotion is another aspect of successful blogging…

However, looking at a discussion that's going on in a book blog forum, there seems to be a lot of bloggers out there who don't want to tell ANYONE about their blogs.

I guess if you're treating your blog as a (private?!) diary, that's fine. But I'm sure most book bloggers watch the traffic counter and love it when people leave comments or someone links them.

As my goal is to help other book bloggers get more readers and is a big experiment (you'll have to visit to find out what the experiment is), I am all for promotion. Perhaps not 6-7 Tweets per hour as Leotine mentioned above, but I certainly think you have every right to promote your blog to readers everywhere.

Afterall, MOST of my new purchase books come from the suggestions of other book bloggers! There's all the proof you need.

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Cleverly Inked April 20, 2010 at 11:33 pm

I agree with you. I am under the Poo Pooing radar right now :)

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Natalie (Mindful Musings) April 20, 2010 at 11:58 pm

I completely agree with you. This is a great post! What's wrong with promoting your blog? Blogs are a form of self-expression, and I think a lot of us look forward to the comments and discussions we have with readers/other bloggers as a result of our posts.

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Donna April 21, 2010 at 12:52 am

I know what you're talking about. It boggles my mind that not only are some people condemning blog promotion but they feel that they only way to "properly" blog is to do it in obscurity. What's the point in getting the word about book out there when no one's there to receive the message?

I like our community that we have and I think promotion helps all of us in the end because finding one blog leads to another and to another and to another. What's wrong with that?

I actually promote very little. I have a Goodreads account I post my reviews on and I post blog post updates in a thread on a writing site I'm on but other than that it's word of mouth which for me is really promotion enough. I like my readers and I like that I'm influencing what people read, no matter how large or small.

What's wrong with that?

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Smokinhotbooks April 21, 2010 at 1:26 am

BCC hmmm just hmmm.

I think when blogging (non professionally) first came around the bend, it was more for personal use. Kind of like an open journal. Then as blogging became more popular + the rise of social media, it seems only natural one would want to move into promoting one's blog.

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Book Chick City April 21, 2010 at 6:21 am

Anne – I agree! :)

The Book Whisperer – thanks for your comments! :)

Mary – Thanks! :)

Melissa – I understand what you are saying in that twitter is used as a promotional tool as well as a place to connect with others, but I don't understand why you would need two accounts. Surely, if people following you suddenly don't like the fact that you are tweeting about your blog posts, all they have to do is unfollow?

Zoe – I think that if people don't like the links and retweets then they need to stop following, it really is that easy. If I don't like how someone is conducting themselves I have just unfollow, I don't have to write a post belittling their way of doing things, there is just no need :)

Fantasylover – Good point! :)

Michelle – Thanks! I really enjoy blogging, but I also like to have readers to blog too, so I promote my posts to help with that :)

iluvhersheys – Unfortunately, using the internet as a 'private' diary is really not private LOL Why not just use Word or even just a paper journal. People who blog are putting themselves out there to be read by the general public around the world. There is nothing 'private' about it. However, I understand if people don't want to promote their blogs, that's their propagative, just like it's my prerogative to promote mine.

Cleverly Inked – Thanks :)

Natalie – Exactly! :)

Donna – I like out community too!

SHB – Thing is I see my blog as personal. I write my own thoughts, my own feelings, my recommendations for books I've read. It's my blog. Just because I promote posts on twitter doesn't take this away! I blog for fun, for pleasure and because I want to. But like you said, with twitter and facebook around it only seems natural to share your links with people who have chosen to follow :)

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GB (formerly JD) April 21, 2010 at 6:30 am

First off, I'm not a professional blogger. I've done maybe three book reviews. And yet I blog about three to four times a month.

I started my blog initially as a place to keep thoughts of all my projects, then as a diary of sorts while I was overseas so my mum would not have to wonder if I was dead or not and then it degenerated to what it is now: a place where I write what I'm thinking about or sharing links of cool stuff available online and things like that. It's very rarely anything really private, it being in the public domain and all, but I don't promote it too much. (There are personal reasons for that which I won't go into here.)

That's not to say I don't love it when someone new pops up with a comment, or some random person 'follows' what I have to say. Yeah, it seems strange to me when that happens, as for a very long time only my friends and family read my blog, but that's more to do with expecting to remain in obscurity than being surprised that anyone wants to read what I have to say. I'm full of opinions! :P

As for other people promoting their blogs, I'm all for it. If it weren't for sidebar links to other review blogs, I wouldn't read the vast number of blogs I do and I'd probably get much more work done. (Shhh, don't tell the boss!)

It's your blog. Do what you want with it, I say.

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Michelle @ The True Book Addict April 21, 2010 at 8:12 am

Well said! I totally agree. I say promote, promote, promote and RT your a** off…doesn't bother me a bit! To requote Nymeth, "blog and let blog." If you don't like it, don't read it!

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Chas @ LLL April 21, 2010 at 11:38 am

I agree!!=)

I am a new blogger and I agree… I love to have page views and followers.

I welcome linking postings and leaving links. I have seen some bloggers dont like when other do that but why not.

Also, I am in agreement about promoting featured authors. I appreciate them taking the time to post on blogs and many times offering priceless advice, insight into the characters we love and some freebies!

Anyhow, Keep on doing what you're doing. Post, promote, and RT!=)

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Anna April 21, 2010 at 1:36 pm

I've long wondered why people spend so much time criticizing or questioning other people's blogging strategies. There no one right way to blog; you just have to do what you feel is right, what you enjoy, and what makes you happy. I don't see anything wrong with promoting one's blog, especially considering all the hard work that goes into blogging. I also don't see anything wrong with promoting a book or an author, especially if it's a book or author you really enjoy reading and want others to know about it.

I agree with all the others who said "blog and let blog."

–Anna
Diary of an Eccentric

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Alec April 21, 2010 at 2:10 pm

As long as you aren't a mouthpiece for the houses, then its all good. self-promote all you want. If you are ever at the point where you are reluctant to bite the hand that feeds you, its time to find a new arrangement.

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Melissa (My World...in words and pages) April 21, 2010 at 2:55 pm

Reading this makes me feel better. I was almost afraid to promote to much. But how else do I get my word out to others? Thank you for this post. I wont feel so bad when I tweet about my posts and such.

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Book Chick City April 21, 2010 at 5:40 pm

GB – I'm not a professional blogger either, I do it for fun and it's a hobby, but I should still be able to want readers to read the reviews and interviews I post, otherwise what's the point?

Michelle – LOL thanks! :)

Chas – I think by promoting my blog I'm promoting the books and authors I post and that's what it's all about, and having fun too of course :)

Anna – I agree! There's no right or wrong way to blog, do what's right for you :)

Alec – I don't mean to be rude but it's because of comments like yours that made me write this post. Do you realise that you sound very patronising? It's like you are giving me 'permission' – "as long as"? "time to find a new arrangement"? I will do what I want! That's the point of my post, it's my blog and for anyone to tell me how to run it is wrong.

Melissa – Yay – I'm glad my post made you feel better! Nobody should make you feel bad. Just think that if followers/readers didn't like what you did you wouldn't have any, and as that's not the case then you are obviously doing something right :)

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Amused April 22, 2010 at 3:58 am

I agree with the whole blog and let blog mentality! If you want to promote, promote. It's a blog, it's in the public realm. Do whatever makes you happy!

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Shera (Book Whispers) April 22, 2010 at 4:25 am

Those are a lot of good comments.

I love blog promotion, as long as it's not rude and in your face.

Personally when ever I try to self promote I always get smacked down. I'm kind of a shy person (which is weird cause I'm so out there), so I feel really bad about it. I like the Blog and let blog motto. I think I'll adopt it.

Personally I like it when other bloggers self promote, or else I wouldn't have found some of the awesome blogs I follow.

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Book Chick City April 22, 2010 at 6:04 am

Amused – Exactly! :)

Shera – What do you class as "rude and in your face"? *worried now* ;) Also what do you mean "smacked down"? Has someone said something nasty to you? Yes, I'm going to adopt "Blog and let blog" too! :)

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Alexia561 April 23, 2010 at 2:05 am

Good discussion! I agree with you that if we accept review copies of books, then we need to do our best to get the word out about the book to the widest audience we can. And I've found quite a few great new blogs via different promotions and blog hops and such that I might not have found otherwise.

Love the Blog and Let Blog motto!

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Juju at Tales of Whimsy.com April 23, 2010 at 5:31 pm

Side note: I read your comment on the controversial post that sparked this conversation and I must say:

Thank you for the powerful, to-the-point, eloquent response/comment you made to that post. I wish I could hug you for it! You are an inspiration.

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Jackie (Literary Escapism) April 23, 2010 at 9:42 pm

Um yeah, I totally agree with you. I also look at it as I'm not just promoting myself, but all the authors I write about. I want people to know who so-and-so is and what they're writing about, so they'll continue writing.

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Book Chick City April 24, 2010 at 6:01 am

Alexia – This is exactly how I feel and I'm really happy that others think so too! :)

Juju – Thank you so much – what a lovely thing to say. I'm really touched. My comment was heart felt – I do hate it when people make judgements, nothing good comes from it and it just upsets the apple cart, as we say here in the UK ;) But it wasn't that one post that prompted this post about promotion. I've seen a few but I think that was the one who made me write it x

Jackie – My sentiments exactly! :)

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arlee bird April 24, 2010 at 6:37 am

This falls under what I have been fond of calling Blog Science. I am a relatively new blogger and have been fascinated with growing and maintaining my blog. I have posted frequently on this topic in a series I call Blog Boggled.
I have found that adding followers is a lot of work. Right before April 1, to celebrate my 200th follower, I put forth a challenge for others to join me in Blogging from A to Z during the month of April. Nearly a hundred people jumped on board. By the end of April I will have added 100 more followers and participants have added more followers depending on how much work they put into it.
Check it out– it's all promotional and it worked fairly well: May 3rd A to Z Challenge Reflections Mega Post

Lee
Blogging From A to Z April Challenge

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Nicole Pyles March 6, 2012 at 12:43 am

You know what? I totally agree. I'm writing for myself in the sense that I enjoy blogging, but…I want people to read my blog! What's the shame in that?? The same goes for writing stories…it's almost like writer's should be ashamed for wanting to promote their work or writing to an audience…why be ashamed? It isn't selfish, it's smart! In fact, it's more selfish to think you only care about you when it comes to writing! I care about the readers and want them to be entertained! There's no shame in that!

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Book Chick City March 15, 2012 at 10:37 am

Nicole Pyles – I totally agree! Thanks for stopping by and commenting :)

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[...] Chic City post about Blog Promotion: Yay or Nay? got a great deal of commenting, good discussion [...]

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