“Thoughtful Ramblings” is a feature where we discuss bookish subjects. These posts are just our own thoughts about certain topics that may get us hot under the collar and we need a good rant or just things we want to share with fellow bloggers and readers.
Blog Promotion – Yay or Nay?
I have seen a few posts round the blogosphere poo-pooing blog promotion. I must say I find this puzzling. I set up my blog for myself, yes, and I only blog because I want to and not because I have to, but what is the point of having a blog if nobody reads it because they don’t know my blog exists?
I also think, that by accepting review copies from publishers and authors, and by having authors on my blog for interviews or guest posts, it’s only right to publicise the fact. I don’t see it as my duty, as I will do what I want, it’s my blog after all and a hobby at that, but I do think it’s respectful. It costs money to send out books and it’s takes up an authors time to answer my questions or write a post, so I think it’s only fair that I put in some effort to promote them. To me, it’s the least I can do! Of course, if you don’t want to receive books for review or have authors as guests on your blog and are happy blogging in quiet obscurity, then I can totally understand why you wouldn’t want to, or see a need to, self-promote.
But I’m not ashamed to say that I do! I love blogging and I love getting lots of visitors and comments. I check my stats on a regular basis to see how many visitors and hits I’ve had to my blog, I see it as almost part of my blog maintenance – yes, I am a little bit sad But running my blog is a lot of hard work, as I am sure it is for most bloggers, and it can also be very time consuming. So, to think that I may be doing all of this for just a few readers a week would be disappointing to me. If I don’t have readers, then I find it difficult to see the point.
I also Twitter a fair amount, which I use as my main place to let my readers and followers know what’s up on my blog. It’s also a great way for me to connect with other book bloggers and authors and chat with like-minded people. I have read posts from bloggers who hate RT’s so I probably irritate the hell out of them with my 3-4 retweets a day, but to be honest RT’s don’t bother me at all.
Personally, I don’t see a problem with self-promotion and I find it difficult to understand why others do. I promote my blog and I always will. I also like to see what other bloggers have posted on their site, so it’s great that they promote theirs. I think it’s all part of what I do, but this is just my opinion after all. A blogger should run their blog as they see fit. But I don’t question why a book blogger doesn’t promote, so why should others question why I do.
Of course there is a simple solution – if you don’t like the blog, don’t read it. If you don’t like the promotional tweets, unfollow – simples
So, what do you think? Do you see blog promotion as a positive aspect to blogging or do you steer clear altogether?